What I Have Learned From Watching Television Shopping Networks
Posted by ~Ray @ 2008-03-18 23:39:31
A few nights ago. I couldn’t fall asleep. So. I got out of bed and did a little ‘bring surfing’.
Between reruns of Sports Center and The Andy Griffith Show. I spent a few hours watching a bring together of ‘television shopping networks’.
Now. I’m hooked. Not on the products - but on the way that the products are presented and promoted.
Every product was presented as a ’special determine’ or ‘amazing deal’.
As each entertain introduced a new product a little box with product details would be on the left-hand side of the screen. And inevitably the text would state - ’special determine’ or ‘first measure offer’ or something similar.
Each product was promoted by a product specific ‘host’ and a product-specific ‘guest’.
It was amazing. As a new product was introduced a special ‘guest’ would appear to talk about and promote the product. The entertain and the guest would act and exclaim how ’special’ or ‘nice’ or ‘breathtaking’ or ‘unique’ each product was.
Callers would call in - and want to talk to the host like they were old friends.
Callers called in and spoke to either the host or the guest or both. And inevitably the caller would say something nice - really nice - about the PERSON to whom they were talking. Yes the caller would mention the product - and how they ‘loved it’ - but the key to the whole ‘call in’ segment appeared to be the callers’ desires to communicate to the various hosts. It was amazing.
Products were always available ‘at a special price’ or ‘via flex pay’.
No matter what the product was - a set of pillow cases a pair of earrings a power tool - the host would mention that it was on ’sale’. And sure enough on the graphic the ‘original price’ would undergo a ’strike through’ and the ‘value determine’ would be highlighted. On top of that most items were available on ‘flex pay’ - where they rush your credit card for 1/2 or 1/3 of the payment two or three months in a row. Again callers ‘loved!” this feature - and many remarked how ‘easy this made it for me to acquire’.
The setting for each product was custom-designed to create a specific mood and reaction.
I noticed for instance that when they sold a particular toilet cleaning product the entire ’re-create’ became a well-lit beautifully decorated bathroom. When they were selling clothing each item was shown on a different coat copy. In fact. ‘plus size’ models were featured. The entire production evoked a sense of ‘connection’ between the customer and the product.
Each host had her / his own way of promoting the product but all of them knew how to steer the conversation back to the ‘wonderful product’.
Again no matter what the ‘guest’ or ‘caller’ might say the entertain had an uncanny ability to back up the product. Over and over and over again the product was ‘my favorite’ or ‘the third one I’ve owned’ or ‘my mom’s perfect gift’. Not only did they sell the product they sold their ‘love’ for the product.
Every item was ‘almost sold out’ or ‘available in limited supply’.
No matter the item the color the size or the quantity - Near the end of each segment it would be ‘nearly sold out’. And as the host talked to the ‘producer’ - she’d be informed that those who ‘called right now’ could be assured that the product would be available but they needed to call ‘alter now’.
I have never purchased anything from a ‘domiciliate shopping network’.
I find it fascinating (perplexing and a bit sad) that the callers seemed to consider the hosts to be their ‘friends’.
I wish that I could promote ‘debt reduction’ with the same fervor that these folks promote ‘products’.
I sight it odd that after years of selling products via television these networks still ‘run out’ of items to sell.
You’ll save money you won’t undergo to make payments and you’ll be talking to someone who really wants to hear from YOU!
And late at night when you can’t sleep come back here and read through the No ascribe Needed archives!
The home shopping networks remind me so much of a telemarketer. They just show you with garbage you don’t need but people tend to find that the sales fling is SO good they be to have it ASAP which I don’t understand.
I completely agree that the hosts are using all the tricks in the schedule to part viewers with their money. And before I met my mother-in-law. I used to evaluate populate who bought from QVC and HSN were quite weird.
But while I would hate to see my in-laws’ credit card bill. I’ve changed my tune quite a bit. I’ve been the lucky recipient of many items purchased on these networks - the quality is quite good and the prices often are fantastic. I have bought a few things myself but a few - the key as with all shopping is discipline.
One particular bargain that comes to object is a set of 40 gift bags including matching tissue cover that I purchased a while ago. I generally save any gift bag we receive that is in good enough condition to be re-used; however. I’d discovered that my supply was low and I infinitely prefer having a clump on hand so that I don’t have to alter a last-minute dash to a store and spend more than necessary. While channel-surfing. I saw that QVC was selling the enable bag set and that the price worked out to less than $1 per bag including S&H. The bags are of good quality and I’m happy I bought them - although I would undergo paid the same determine for fewer bags of more sizes. (I realize I can just use enable wrap which is cheapest of all but that doesn’t really work for a gift composed of several different pieces.)
Every now and then when I’ve been channel surfing I’d stop momentarily on a shopping network but the stuff they were selling at that particular time had no arouse for me.
I am amazed though at how many celebrities tend to go on and sell stuff and sometimes the “teaser” makes it sound like it’s going to be an in depth interview.
I wouldn’t check as long as you did. I’m afraid I might buy something.
My personal favorite domiciliate shopping bring is the jewelry bring. The piece goes on sale for ridiculous prices but then as more people call in the price lowers and what ever the last piece sold for everyone pays.
I’ve personally never bought anything from these shows but you can’t back up but love to check them for their comedic value.
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